HUNGRY MEALS

McCain

Objective – Support the Mini Smoky Cheese Donut launch & drive the performance of Mini Crispy Onion Rings & Emmental Sticks via the rejuvenation of the Hungry Meals platform.

Bear Motion was tasked with creating a fresh bank of Pickers video content, designed for use across a wide range of deliverables to highlight McCains 6 hero products. This includes internal sales decks, trade advertisements, product brochures, and leaflets. The content is also optimised for social media and digital marketing use, and can be adapted for country-specific campaigns as needed.

Behind the scenes of the McCains Pickers campaign over at Curzon Street Studios in the giant Greenscreen studio in Birmingham. As a Birmingham based production company we were fortunate to bring this production into the region working with BCU and th

The Bolt Jr+ motion control rig, fully set up and ready to capture high-speed action for McCain's "Pickers" campaign — fresh from the oven, both literally and creatively. For this production, we chose to shoot in stunning 12K resolution using the URS

the Ursa Mini rigged to the Bolt Jr+ Motion Control Rig at Curzon Street Studios. Ready for some high speed tabletop product production.

All setup for the final shot of the day with the full cast and the McCain Pickers fresh from the oven, again. The greenscreen setup was really a joy to work with on the day over last Curzon Street Studios.

Arron Sheekey manning the Flair station in control of the Bolt Jr+ for the McCain Pickers campaign shoot.

Our kitchen setup for the McCain Pickers campaign utilising greenscreen and motion control. We had fun keeping the reflections to a minimum with this setup.