Panache Sports Bra
Nicola Adams
Bear Motion partnered with Giants & Titans and Panache to produce a powerful series of video campaigns featuring Olympic Champion and MBE Nicola Adams, showcasing the launch of Panache’s new sports bra.
The campaign was filmed on location at Nicola’s personal gym in Sheffield, where she brought real intensity and authenticity to the set with a full-on training session. From heavy bag drills to shadowboxing and strength work, every moment was designed to highlight the performance, support, and strength of the product — while capturing Nicola's raw power and athletic energy.
Bear Motion handled full production — from pre-shoot planning and lighting design to high-energy cinematography and post-production. The final deliverables included a series of short-form videos tailored for social media, digital ads, and web, each crafted to spotlight both the technical features of the sports bra and the empowering message behind the campaign.
