Bear Motion Partnered with the amazing guys over at Giants & Titans, using the brand’s mercurial founder William Penhaligon as our starting point, we took viewers on an eccentric tour through his world.

We created a suite of visual assets to tell the story of Penhaligon’s British Tales range both in-store and online, from long and short form animations to alluring Point of Sale graphics.

This treasure chest full of assets all followed the direction of the centrepiece animation to create a consistently impactful campaign.

From multiple versions of the master film and cutdowns, through to dozens of edits for different channels and sizes, the hero animation was worked hard.