Red Horse Beer
Feel the kick
Bear Motion collaborated with EAP Films on a passion project that brought together beer, high-speed robotics, and a whole lot of cinematic flair.
This project was created purely for creative exploration and is not a paid commercial. We have no affiliation with Red Horse Beer or the San Miguel Corporation.
By combining slow-motion cinematography, precise motion control, and some perfectly chilled beer, we set out to capture the kind of visual magic you only get when passion meets precision. Using the Bolt Jr+ motion control rigpaired with the URSA Mini, we were able to execute fluid, high-speed camera moves while maintaining a frame rate capable of catching the finest details — from the spray of the cap to the rise of the bubbles in a freshly opened bottle.
Sometimes, it’s all about experimenting with the tools you love and pushing the visuals just for the thrill of it.
Behind the Scenes: Studio Robotics, Beer, and Cinematic Experimentation
This project was a chance for Bear Motion and EAP Films to lean fully into the creative — a self-initiated shoot designed to push visual boundaries using high-speed motion control and a simple, everyday subject: a bottle of beer.
Shot entirely in a controlled studio environment, we built a compact set focused around texture, reflections, and fluid dynamics. The hero? A freshly chilled bottle of Red Horse Beer — no brand affiliation, just visual inspiration.
At the core of the setup was the Bolt Jr+ motion control rig, which gave us ultra-precise, repeatable moves that could be fine-tuned frame-by-frame. Paired with the URSA Mini Pro, we captured buttery smooth slow-motion shots, letting us track the crack of the cap, the mist escaping the bottle neck, and the fizzing rise of carbonation with striking clarity.
Lighting was key. We used a combination of softboxes and practical bounce to enhance the reflective elements of the glass and liquid without overpowering the natural aesthetic. Every element was calibrated — from lens choice to motion curves — to maximize the dynamic textures in-camera and reduce the need for heavy post-production.
This wasn't a paid gig. It was just about experimenting, testing gear, and letting the tools do what they do best: help tell a visual story, even if it’s just about the art of opening a beer.